In today’s world, having a strong LinkedIn profile is as quickly becoming as important as a resume. Not having it updated paints you as someone who is “behind” or doesn’t care. If you’re actively looking for a job, you’re putting yourself in a big hole if recruiters can’t find you online. Having a clean and updated LinkedIn profile is a necessity today rather than a luxury. It’s worth hiring a professional LinkedIn profile writer if you’ve never developed one before, and there are plenty of other ways to develop and maintain a positive online presence. Here are some reasons why it’s so important.

Recruiters Look For Your LinkedIn Profile

One of the first things a recruiter will do when they receive a resume is to conduct an online search for the person’s name. If you have a negative online presence, or no online presence at all, then your chances of moving to the next step in the hiring process are slim. At the very least, develop your executive LinkedIn profile to the point where it shows up at the top of the search results. That way, you’ll know exactly what recruiters are seeing when they search for your name.

Tips For Enhancing Your Profile

With the importance of having a strong brand there is always room to improve your online presence. Being active on LinkedIn and other social media platforms will increase your visibility. You can also publish original articles to your blog or social media profiles. Joining LinkedIn groups and participating in discussions on professional forums can also help promote your name. Just be sure to think carefully about everything you post online, as anything you say can be used against you.

Monitor Your Online Presence Regularly

Once you feel comfortable with your online presence and/or your LinkedIn profile, you can’t get complacent. You should always be looking to improve your presence and brand. The more you use LinkedIn, the more it works for you. Also, monitoring your brand online is critical since anyone can post negative information about you. Do a search for your name periodically and see what results show up. While you may not be able to remove information completely, you can combat it by responding appropriately. You don’t want to let any negativity about you linger online for too long since it could tarnish your reputation.