When you first start thinking about updating your resume, many people think you should create a resume to appeal to a wide audience, to make it more general since you don’t know exactly what an employer wants to see. The reality is hiring managers are looking specifically for people who understand their needs and have the skills and knowledge to solve their problems. The key to getting recognized is writing an effective resume geared toward acknowledging those specific needs and demonstrating why you have the skills they are looking for. Targeting your resume is critical today, and here’s why it’s so important.

Targeting Doesn’t Limit Your Job Search

You may think that a targeted resume will narrow your search, will limit your job search options. This just isn’t true. There’s no such thing as a one-size-fits-all resume. Employers need to see specifically how you can help their current and future situation, so only including relevant information in your resume is critical. When writing an effective resume, your time is much better spent researching a potential employer and targeting the resume accordingly rather than trying to create a general resume to reach a wider audience.

Prepare Before You Write

An important part of the preparation process is to think through what you really want to do at your next job. Once you have your goals and desires set, you can search for potential employers that can help you achieve those goals. Take a look at what attributes and skills the company needs and identify where you can help them out the most. When writing your resume, be sure to demonstrate your brand clearly so the hiring manager will know exactly who you are, what you stand for and how you can help the company achieve its goals.

Make Your Resume Stand Out

It’s important to do your research before sending out your resume. Hiring managers want to see that your resume addresses the needs the company has. The best executive resume writers can help you with relevant keywords and phrases employers want to see. When you value the idea of working for an employer, the hiring manager will be able to see it and you’ll have a better chance of getting called in for an interview.

Creating a targeted resume can be difficult and time-consuming. But it is extremely important in today’s climate, as employers take it much more seriously in their efforts to narrow down candidates to find the right fit.