Crafting an enticing LinkedIn profile is important for anyone who’s searching for a new job. But the key to being found on LinkedIn is incorporating the right amount and the correct SEO keywords relevant to the position you are looking for. If you’re new to SEO or don’t necessarily know the right ratio of keywords to incorporate, it’s worth it to hire an executive LinkedIn profile writer to help you optimize yours. You’ll have a much better chance of your profile showing up higher in the search results and being noticed. Here are some SEO hints to consider to boost your LinkedIn profile to be found by recruiters and hiring managers.
Fill Your Headline with Keywords
Your headline comes up whether someone reads your profile on a mobile device or desktop. So it is important that it is keyword-driven to state your brand and skills. You only have a limited amount of characters to include in your LinkedIn profile headline, so make the most of every one of them. Think about what potential recruiters would search for. LinkedIn will create a default headline for you based on the information you input into your profile, but it’s not the SEO-rich headline you want. Change it up to add more relevant keywords and job titles recruiters are most likely to search for.
Add Keywords Throughout the Sections
Once your headline is complete, move throughout the rest of your profile and fill in every section with SEO keywords. These other sections will drive the search engine when recruiters are looking for someone with your skill set. Make sure that every section clearly identifies what you have achieved throughout your career thus far. Make it easy to read so people will want to keep going. Doing so will give you a much better chance of getting recognized and potentially making new connections as a result.
Clarify Your Brand
One mistake executives sometimes make is focusing too much on incorporating SEO keywords and neglecting to demonstrate their personal brand. A LinkedIn profile with great keywords will show up higher in the search results, but if there’s no meaningful content present, then a recruiter is going to pass it up. Combining SEO with a powerful branding message is something an executive LinkedIn profile writer excels at and is worth considering to optimize your profile.
Too often people stop with allowing LinkedIn to fill in a default headline, add job titles and dates, and add a few skills to the Skills section. This will not help communicate your brand, nor will it help you be found by recruiters who may be looking for someone just like you. You can boost your chances of being found by fully completing the sections with SEO keywords. Make the most LinkedIn has to offer and see where it takes you.